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You’re an influencer, and you’ve mastered the art of growing your fanbase with engaging content? Or you’ve got a brand to promote on social media, and you don’t know jack about building a fanbase?

There are millions of content creators and influencers in the world and no matter how talented you are, you need to stand out. You must have your own identity on the web.

Two companies joined forces with one idea in mind: laughter is the best medicine. Here’s how they increased sales with one simple tactic.