What is a link-in-bio tool?

What is a link-in-bio tool?

Written by



January 15, 2024

Uncover the ultimate influencer marketing tool and its use, and learn more about FansTrace, our free and customizable link-in-bio tool.

Making money with your followers is possible on all social media platforms.

However, the content rules and link guidelines are not the same everywhere. Some social media platforms like Instagram and TikTok only allow you to add a single clickable link to your bio.

What’s more, inserting a link that redirects your followers directly to an explicit website or content will most likely get your account suspended or banned on Instagram and TikTok, while Twitter allows you to add NSFW links and post explicit content on your feed if you mark your account as sensitive.

The rules of each platform can be restrictive for content creators who wish to share multiple links and/or redirect to an explicit website or content.

To solve this problem, all you need is a link-in-bio tool. 💪

What is a link-in-bio tool?

Also known as a bio page, a link-in-bio tool is an easy-to-set-up and customizable landing page where you can put all the links you want to share on social media platforms.

Redirecting your followers to this page instead of directly to a website has two advantages:

1- It allows you to promote multiple brands using a single link in your social media bio.

2- It allows you to redirect your followers to explicit content or websites without getting banned.

There are plenty of link-in-bio tools out there. Most of them enable you to customize your bio page with photos, videos, texts and dynamic backgrounds and insert your offer links easily.

How to use a link-in-bio tool?

  1. Customize your bio page by adding a profile picture or logo, a color arrangement and setting your layout preferences.
  2. Add your offer links to your bio page. Set a short and clear title for each link to let your audience know what they’re clicking on. Tip: refer to that title in your content or social media bio!
  3. Share your bio page link on your social media accounts to allow your followers to access the brands and products or services you promote easily.
  4. Track your performance by using the link-in-bio tool’s analytics to get a view of the clicks and conversions (synonym for sales or subscriptions) on your offer links.

Doing so will help you understand which brands resonate the most with your audience and adapt your content strategy accordingly.

All the best link-in-bio tools allow you to walk through these steps quickly and easily.

There you go! Now you know how to promote brands using a link-in-bio tool.

Time to make money! 💸

Latest News

Read our success stories, expert tips, and insights to keep your edge in the ever-growing Creator Economy.

View all