Creating the right influencer strategy is more than just starting an account and growing your engagement and follower count to a decent number. Once you’ve established an audience that enjoys and engages with your content and figured out precisely what sort of voice you want to create and what niche you want to tap into, it’s time to set goals and targets to get the most out of your traffic.
When it comes to the ever-evolving world of influencer marketing strategies, one key concept can be observed through many of the biggest influencers out there: diversity.
Diversifying your post content, platforms, and choice of partners is the key to keeping widening your reach and keeping your audience interested. It also helps with building loyalty and growing engagement toward your personal brand.
Let’s dive into the strategies you can put in place for each of those aspects of your influencer campaigns to get the most out of your target audience.
Each platform a gold mine
As new social media platforms seem to pop up all over the place, it can be overwhelming to try and master them all. But while it might seem easier to focus your energy and attention on building an audience on one platform, don’t underestimate the importance of being active across multiple social media tools to reach a wider audience.
If you start out on Instagram, it’s obviously crucial to take the time to establish a unique, recognizable page with an audience that knows your content and wants to stick around. You can set specific goals and targets, create a post schedule, invest time in building your brand and campaign, and be content with the regular work you put into this one platform.
But don’t fall into comfort and immediately jump into wanting to monetize that content. There’s one crucial step you should look into before considering partnerships and brand deals: making sure your own personal brand is making its mark across more than one channel.
You don’t have to create an account on every social media platform out there. But basic staples such as Instagram, Twitter, TikTok, Youtube, or even a blog should be on your radar.
When considering which platforms are suitable for you, one thing to keep in mind is exploring other creators in your niche and what tools they target to share their content.
Some topics are better discussed through pictures, others through texts, and others through videos. It’s essential to consider the best tools for you and which platforms are best to get the widest reach possible.
For example, if you want to share poetry, Instagram and Twitter can be great outlets for sharing snippets of your writing. If you’re a fitness influencer, on the other hand, Instagram and Youtube might be a better fit to create insightful video posts about your workouts and eating habits.
Niches usually work best across a combination of platforms but very rarely on all platforms. So take the time to observe what others are doing, how it seems to be working for them, and how you can apply that to your own brand.
And keep in mind that most pieces of content you create can be shared across multiple platforms, allowing you to widen your reach with minimal effort! This is key to your influencer marketing strategy.
Tiktok posts can easily be re-posted as a Reel on Instagram, just as you can use your Youtube clips to share Tiktoks and Reels. The possibilities are endless to reach as many people as you can!
The multi-brand approach
Once you’ve established yourself across the best-suited platforms for your posts, it’s time to buckle up and start thinking about what kind of brands would match your niche and image.
It might be tempting to accept the first brand deal that drops on your table. It’s new and shiny, and getting those first few bucks for participating in an influencer campaign is an attractive idea, to say the least. But there’s a golden rule to keep in mind for your influencer strategy: the wrong brand deal causes more harm to your content than no brand deal at all.
Keep in mind that as an influencer, your career rests on your power of influence, which is built on the idea that your target audience trusts your opinion on certain topics. They have to consider you an expert and value your point of view or recommendations.
If you jump on the first interested business without analyzing whether it aligns with your target audience and values as a creator, you risk losing your followers’ respect and loyalty and seeing a drop in engagement on your pages.
Take the time to ask yourself these three questions:
- Would I invest and support this business as a customer?
- Does this business or campaign align with my values and goals as a creator?
- Does this business naturally align with the content I’ve been putting out as a creator?
Now, picking your first brand deal is all good and fun, but this isn’t what we’re exploring here. It may be tempting to settle into this comfortable new deal and ride that wave for as long as you can. But here’s where another golden rule comes into play: keeping and growing your audience won’t happen in your comfort zone.
This is why cultivating a multi-brand approach is crucial to keeping your momentum going and ensuring that your content stays fresh and exciting and your engagement stays high.
Once you’ve secured your first influencer campaign, make sure to do your research to figure out what vertical or niche this brand falls into, what other brands also fall in that same category, and which of these brands would be a good fit for your content.
Using an influencer management platform such as FansRevenue can be the key to implementing an effective multi-brand influencer strategy to hit your goals. Tools such as FansRevenue allow you to explore and filter available brands by unique settings to help match you with the perfect deals for your influencer image.
It takes some of the load off your shoulder so that you can easily diversify your brand selection. Using such a tool is also the perfect way to ensure that the content you create for your target audience will match their interest and keep them glued to your page.
Keeping it real
The last tip to help you stay on the right track through your influencer journey is a multi-product approach. It’s pretty self-explanatory: whether it’s through one or multiple brands, make sure you share your expertise on more than one product when creating content and selecting campaigns for your traffic.
For example, you might establish yourself as an adult influencer who starts out sharing posts on adult toys. While that’s great, it can seem like the obvious and easiest approach to continue along that path. You may diversify your brand selection but remain within the adult toy realm.
While that’s a good influencer marketing strategy to help you create cohesive branded content, your audience could quickly grow tired of hearing your opinion on one kind of product. Don’t be afraid to branch out and explore what other types of products or campaigns your audience might want to hear about. This will help with your engagement and audience reach.
When it comes to adult content, you could try to share couples’ products, websites and platforms, new positions, and more!
And if you’re not sure where to get started or where to go next, ask your target audience! That’s what social media is for, and it can only help with post engagement to ask your followers ro share their interests or requests!
It can also be helpful to keep in mind that your followers don’t only want to hear about your favorite products. Don’t be afraid to break your pattern by sharing your least favorite products. This can help show them that you’re honest and reliable rather than just trying to appeal to every business out there.
This last point boils down to diversifying your product expertise, trying out new things, and seeing what works best for your brand and your target audience. Social media is all about trial and error. Learning and adjusting along the way will get you much further than staying in one spot for too long!
Are you ready to get started on your dream social media influencer strategy?
